Want Your Online Business To Stand Out From the Crowd? Try These 7 Proven Video Strategies

Running an online business as a work at home mum is a juggle only fellow work at home mums truly understand. Between managing school runs, household chores, and a never-ending to-do list, finding the time — and the confidence — to market your business can feel overwhelming, particularly if you’re not a marketing or video production expert.

Not only that, but it can sometimes feel daunting trying to stand out from the hundreds of new businesses that go live online every single day. You’ve poured your heart into your website, been posting on social media, and have dabbled with email marketing… so why aren’t more people noticing?

Here’s the good news: you can stand out from the crowd and increase visibility for your online business. And one of the most powerful ways to do this is through video marketing.

Whether you’re camera-shy or already dabbling in video content, there are loads of easy and effective ways to make video work for you — even when you’re trying to fit filming in between nap times and nappy changes.

In this article, we are going to be sharing seven video strategies for online businesses that you can start using today.

Why So Many Work at Home Mums Struggle to Be Seen Online

For many work at home mums, starting an online business is the dream: you can get flexibility, creativity, and income – and best of all, you can create your own home office or work from your kitchen table.

But while starting your own business can come with a lot of perks, it can also come with a big challenge: visibility.

So many brilliant stay at home mum entrepreneurs are putting in the hours but not seeing the results. Ten years ago, posting regularly and showing up in front of your audience was all you needed to do to gain visibility. But now, social media algorithms change constantly and users are being bombarded with content 24/7. This makes it a lot harder to get your content in front of your target audience.

The good news is that a lot of social media algorithms reward video content, which is where video strategies for online businesses come in.

Why Video Works So Well (Especially for Mums in Business)

A common misconception is that video marketing is only for YouTubers or TikTok stars. Not true! You don’t need a ring light, fancy equipment, or hours of quality video editing.

What matters most is showing up — as you are — and sharing something useful, meaningful, or honest. Anyone can start using video to build genuine connections with their audience – you just need to be your authentic self!

Video brings your business to life in a way that no image or written caption ever can. People don’t just scroll past a video — they watch, listen, and most importantly, get to know you.

When someone hears your voice, sees your face, and gets a glimpse into your world, a level of trust starts forming almost immediately. And in an online world where people are more likely to buy from those they trust, that connection is gold. In fact, research shows that 81% of consumers trust a brand more after watching a video from them.

Not only that, but video content also boosts engagement, increases conversions, and builds brand loyalty. Whether you’re selling handmade products, coaching services, or running a virtual assistant business, video helps potential customers connect with you faster.

Seven Proven Video Strategies to Help You Grow Your Online Business

If you’re ready to get started with video marketing but are short on time or not quite sure where to begin, here are seven simple, effective video strategies for online businesses that you can start using today.

1. Introduce Yourself with a Short “About Me” Video

First impressions matter — and nothing builds trust faster than a warm, genuine hello. Use your phone or laptop to film a quick 60–90 second video for your homepage of About page introducing yourself and your business – who you are, what you do, and who you help.

It doesn’t need to be perfect — just aim for real. A little background noise or toddler cameo is more relatable than a polished studio shoot! The idea is to let people see the real person behind the brand. A smiling face, genuine tone, and clear message is more than enough.

2. Create Simple Tutorials or “How-To” Videos

Tutorials and how-to videos position you as an expert in your space — and they’re incredibly shareable, meaning more exposure without more effort. Whether you’re demonstrating a product, explaining a concept, or walking people through a process, you’re offering value and showcasing your skills. This is one of the best ways to grow your online business in a way that builds authority and trust.

If you’re a virtual assistant, give a quick demo of how you organise a messy inbox or streamline a client calendar. If you’re a graphic designer, show how to build a branded Instagram post in Canva. If you’re a copywriter, share how you turn client voice notes into polished web copy. If you’re a course creator, walk through your process for planning a high-converting sales page.

3. Host a Live Q&A or Weekly Check-In

Going live can feel intimidating, but it’s also one of the fastest ways to increase visibility for online businesses and build a relationship with your audience. Live videos also get priority in most social algorithms, meaning you’ll likely reach more people than you would with a regular post. Even if only a few people join in real time, you’ll still benefit from the replay.

Pick a recurring day/time and go live for 10–15 minutes. You could go live to share tips, answer questions, or even simply talk about your day and what you’re working on.

This makes your audience feel connected to you and gives your brand a real, human face.

4. Film Behind-the-Scenes Content

People love to see the process behind your product or service, so let people in. Whether it’s packing orders, setting up for a coaching session, or simply tidying your home office, these “day in the life” glimpses remind people that there’s a real person (and possibly a toddler or two) behind your brand. This kind of content builds trust — and it’s quick and easy to film, even if you only have a few minutes between school pick-up and dinner.

5. Share Testimonials and Customer Reviews in Video Form

Social proof is one of the most powerful online business marketing tools out there. Ask happy clients to record a short video testimonial or compile rave reviews into a visual reel using text, images, and music. You can even narrate a client success story yourself.

Video testimonials feel more authentic than text alone and are great for sharing on sales pages and social media. Best of all, they’re incredibly effective at converting browsers into buyers.

6. Batch Create Content for Social Media

You don’t need to post every day, but you do need to post consistently. If you don’t have time to be creating content every day, why not set aside one morning a week or month to film batches of five or ten short videos? These could be quick tips, common questions, stories, client wins, or even just a quick check-in with your audience. You can then schedule them out over several weeks using a content planner.

Batch producing content saves time, reduces decision fatigue, and keeps your online business visible consistently — even during your busiest weeks when you’re short on time to film!

7. Repurpose Your Existing Content Into Videos

If you’ve already got blog posts, Instagram captions, or email newsletters, why not turn them into videos? Take the key points from a blog post and talk them through on camera, or turn a listicle into a text-overlay video using Canva. One piece of content can easily become three or four videos with minimal extra effort.

This is one of the easiest video strategies for online businesses and it doesn’t just save time — it also helps reinforce your key messages across multiple formats.

Ready to get Started with Video Content?

Video can feel scary at first, especially if you’re not used to being in front of the camera. But the truth is, people aren’t looking for perfection – they’re looking for connection. And if there’s one thing that work at home mums know how to do, it’s how to be real, how to relate, and how to build relationships that matter.

So, start small and stay consistent. With just a smartphone, a quiet(ish) corner, and the courage to press record, you can start using video marketing to connect, convert, and stand out. And remember, your business deserves to be seen!