Digital Marketing

The Illusion of Social Media and Harnessing the Power of SEO for Work-At-Home Mums

Hey there fellow work-from-home mums,

Let’s embark on a journey through the digital realm, where the allure of social media often masquerades as the magic trick for online success.

As an avid Harry Potter fan (and proud Ravenclaw 🙂 ), I love a magical realm, but something I’ve long struggled with is the deceptive charm of social media, masquerading as “real” marketing magic for businesses.


Challenges Faced by Work-From-Home Mums

As a mum of three and the proud business owner of a leading digital agency in Orange, NSW,  I’ve experienced firsthand the challenges of running a work from home business while juggling family responsibilities.

Navigating the labyrinth of marketing in social media platforms in hopes of generating leads and conversions has often felt like wandering through the Triwizard maze. Each post, each hashtag, each algorithm change – it’s all part of an illusion keeping us entranced by the promise of visibility and engagement.


Unveiling the Reality Behind Social Media’s Illusion

Now, I am not saying social media marketing doesn’t have its place. So, lets dive into the comparison of social media vs websites:

Websites excel at:

  1. Enhancing online visibility
  2. Showcasing and promoting your services
  3. Integrating into your sales funnel
  4. Establishing credibility for your brand
  5. Creating community


Social media shines at:

  1. Connections with your audience.
  2. Building your brand’s reputation
  3. Expanding your reach and attracting new audiences
  4. Fostering engagement with your brand

But beneath the glittering facade lies a harsh reality:

The allure of marketing in social media may be deceiving us from a more potent source of growth – search engine optimised (SEO) websites.

But let’s delve deeper, beyond the glittering facade. While social media may be the sparkly object that keeps grabbing our attention, the true source of digital power lies in the art of search engine optimisation (SEO) for our websites.


What is SEO and Why is it Important?

What is SEO?

In short (very short), it is the process of improving your website to increase its visibility in search engines. If you want to know more about it, here’s a great summary on SEO by Lila.

Why does SEO matter? Well, recent data suggests that websites wield far greater influence than marketing in social media platforms. It’s not just about illusions; it’s about harnessing the real magic of SEO to illuminate our path to online success.

Still sceptical? Allow me to share some enlightening insights from digital marketing and SEO experts, Ahrefs:

  1. Over half of all website traffic comes from organic search – the true magic of SEO.
  2. Nearly 93% of global traffic flows through Google Search, Google Images, and Google Maps – the most powerful wizards of the digital realm.
  3. SEO drives over 1,000% more traffic than organic social media – a remarkable feat indeed.


The Power of SEO for Work-From-Home Mums

SEO offers clarity amidst the digital fog, much like the Lumos spell casting light in the darkness. By optimising our websites, we can attract organic traffic, generate leads, and propel our businesses towards sustainable growth – a true testament to the power of magic in the digital age.

Organic search drives over half of all website traffic, making SEO a crucial aspect of any online marketing strategy. By investing in SEO, you can improve your website’s visibility in search engine results and attract more qualified leads.

According to research conducted by BacklinkOranking 1st in the organic results on Google means your business will be 10x more likely to receive a click compared to a page in the 10th spot.

So, while social media marketing may dazzle with its fleeting engagement, it’s time for us work-from-home mums to embrace the enduring magic of SEO and websites.

Let’s break free from the illusions of social media and embark on a journey towards online success.


SEO for Work At Home Mums

The benefits of incorporating SEO into your home-based online business

Here are some practical tips to consider… or you can just reach out to our digital marketing team, and we’ll guide you through mastering the art of SEO.


Benefit #1: Good quality SEO helps you achieve Higher Conversion Rates

When users search for a specific product or service on search engines, they are often in a buying mindset. By appearing at the top of search results for relevant keywords, your website is more likely to attract highly targeted traffic that is ready to convert into customers.


Benefit #2: Give your website Long-term Visibility in Search Engines

Unlike marketing via social media posts that have a short lifespan and can quickly get buried in users’ feeds, optimised website content can maintain visibility on search engine results pages (SERPs) for an extended period. This long-term visibility ensures a steady flow of organic traffic to your website over time.


Benefit #3: Improve your website’s Credibility and Trust

Websites that consistently rank high in search results are perceived as more credible and trustworthy by users. By optimising your website for SEO, you not only improve your visibility but also enhance your brand’s authority in your industry, making users more likely to choose your business over competitors.


Benefit #4: Achieve Targeted Reach to your Ideal Audience

With SEO, you can target specific keywords and phrases that are highly relevant to your business. This allows you to reach users who are actively searching for products or services like yours, ensuring that your website is seen by the right audience at the right time.


Benefit #5: SEO marketing is Cost-Effective

While social media marketing often requires ongoing investment to maintain visibility and reach, SEO offers a more cost-effective long-term solution. Once your website is optimised and starts ranking well in search results, you can continue to attract organic traffic without the need for significant ongoing investment.


Benefit #6: Gain Analytical Insights of your website’s performance

SEO tools provide valuable insights into user behaviour, keyword performance, and website traffic patterns. By analysing this data, you can refine your SEO strategy, identify areas for improvement, and make data-driven decisions to optimise your website for better performance and results.


Ready to generate more leads for your online business?

Overall, these examples demonstrate how SEO can provide small business owners and work-from-home mums with a more sustainable and effective means of generating and converting leads compared to relying solely on social media for digital marketing efforts.

SEO offers work-from-home mums a practical and effective means of generating leads compared to relying solely on the illusions of social media marketing efforts.

Want to know more? I would personally love to delve deeper into which the right option for you. Let’s unlock the true magic of online success together!

Kieron Hogan
Director, Riot Digital

Kieron Hogan

Kieron Hogan is a mum of 3 (plus a puppy). She is a teacher and the creative mind behind Riot Digital, a digital agency in beautiful Orange NSW. She has a love for education and entrepreneurship, and would love to empower other mums with the confidence and knowledge to pursue their dreams while also having time for a happy family life, too.