Digital Marketing

Supercharge Your Home-Based Business with these SEO Tips

A lot of us parents have started a home-based business for the simple fact that there is very little start-up costs to get going. Bricks and mortar businesses on the other hand require a solid amount of capital before you can even open the door!

Due to the low ‘buy-in’ costs, the home-based business space has become super competitive. So, how do you increase your business’ online presence and be found in Google in a competitive market? The answer is SEO.

Also known as Search Engine Optimisation, SEO is the key for increasing traffic to your website and online visibility. For home-based mums and dads, learning about effective SEO tips might mean the difference between no leads and a lead generating machine!

I want to share some SEO tips that Ready Set Digital, a leading digital marketing agency in the Sunshine Coast, implemented on my own business website to help improve our online presence. It hasn’t happened overnight, but I’m now beginning to reap the rewards of our SEO investment.


Understanding SEO Essentials

Before we can talk about effective SEO strategies for your website, we need to get a quick understanding of some SEO essentials.

You’ve probably heard the term digital marketing before.

SEO is the foundation of digital marketing, which includes a range of strategies and techniques to optimise your website to rank higher in Google.

By following ethical, White-Hat SEO practices, your digital agency will align the search engine criteria with your user’s intent to improve your website’s traffic and attract organic visitors to increase conversion rates.

To clarify, organic visitors are those that find your website by typing specific keywords into a search engine. For example, Ready Set Digital can be found if you type SEO Sunshine Coast into Google.


5 SEO Tips to help your Business Website be Found

So, how can you implement SEO to help your website rank higher in Google? Here’s 5 simple tips to get you started.


Tip #1: Leveraging Keywords

Targeted keywords are the foundation of any SEO campaign. Using the right keywords, targeted to your specific audience means your potential clients will discover your content and website for the right product or service.

Using incorrect keywords might mean you’re getting phone calls or emails for services you don’t offer.

For example, let’s say your home-based business is baking custom birthday cakes. For all intents and purposes, you’re the master of birthday cakes but can’t cook a Wedding cake to save your life!

Having the keyword ‘wedding cake’ on your website is not a targeted keyword for your business and as the master of birthday cakes you don’t want to be getting Wedding cake enquiries. So, make sure to optimise your website for targeted keywords. Get it?


Tip #2: Crafting Engaging Content

Just like my article (well, it must be ok if you’ve read this far 😉 ), engaging and compelling content is at the centre of any effective Search Engine Optimisation strategy.

First and foremost, you need to create high-quality, informative content that aligns with your target audience and addresses a pain point, provides information, or answers a question.

Given that most of the world is trapped by the ‘doom scroll’ phenomenon, the use of images, videos, and infographics will enhance your content and improve engagement. Multimedia also allows different learning styles to engage with your content.

So, remember, content is not just King — it’s the Kingdom.

Answer questions, write meaningful and engaging content that is keyword targeted to get the best results.


Tip #3: Enhancing Mobile Optimisation

This one is simple, with mobile devices accounting for a significant portion of web traffic, optimising your website for mobile responsiveness is non-negotiable.

Adopt a mobile-first approach to web design, ensuring your site is fully functional and visually appealing across various devices and screen sizes.

Prioritise fast loading times and intuitive navigation to deliver seamless user experiences. Remember, Search Engine Optimisation is not just one technique but a variety of effective strategies to achieve an improved online presence.

One of the best SEO Tips is to optimise your website for mobile devices


Tip #4: Optimizing On-Page Elements

On-page SEO optimisation does require some technical skills and being able to access the backend.

Depending on which platform your home-based website has been built on i.e. WordPress, GoDaddy etc. gaining access can be different. Nevertheless, optimising individual web pages will improve their Google rankings and lead to increased organic traffic.

For low hanging fruit, focus on optimising meta tags, including title tags, meta descriptions, and headers, with relevant and targeted keywords.

Something that is often overlooked, but we can all relate, is ensuring your website’s structure is user-friendly and easy to navigate which will enhance both user experience and search engine crawlability.


Tip #5: Harnessing the Power of Backlinks

Quality backlinks from other websites is an important SEO tip for off-page SEO. But let’s be clear, not all links are equal, and quality is the key.

Getting a backlink from a quality website is like arriving to your sister’s wedding in a helicopter, you’ve got instant wow factor because of hopticlopter (say it slowly 🙂 ). Well, a quality backlink can give your quiet, little website a shout out from a much bigger, authority website which may improve ranking and traffic.

Work on a robust backlink profile by earning links from reputable websites within your industry niche. Leverage guest blogging, influencer partnerships, and content promotion strategies to acquire high-quality backlinks to boost your website’s authority and credibility in the eyes of the all-powerful and magnificent Google!


Implement these SEO Tips yourself…or find a reputable Digital Agency to do it for you

Congratulations for reading this far! I remember when I first investigated the power of SEO, I was overwhelmed, felt silly and unsure if it would work for my website or where to begin.

In my experience, the special sauce to SEO has been finding the right Digital Agency and who can provide data and case studies to prove their results. Don’t be afraid to ask for customer reviews and SEO results.

And finally, remember these SEO tips. SEO is an investment and does take time, but it’s not a one-size-fits-all solution. It requires adaptation and perseverance to improve your website organic traffic and online presence.

Lila Grey

Lila Grey is a dedicated work from home mom who balances caring for her two young children with her conveyancing career. Despite the challenges, Lila loves the flexibility of working from home and being present for her children's milestones. She enjoys creating a work-life balance that suits her family's needs and is passionate about inspiring other moms to pursue their own work from home dreams.