The trend for WAHMs to create their own online business from home is definitely increasing. Most stay at home moms are now motivated to start their own online business and leave their jobs behind. Others have built a successful online business without leaving the comfort of their homes.
So – here’s the key – a stay at home mom CAN get her products or service sold right away IF she knows how to create an effective website that will attract the right audience.
As a leading digital marketing agency in Melbourne, we’ve personally helped many budding businesses to launch successfully online. So, to help get our WAHM Momprenuer readers started, we wanted to put together our top 5 tips on how to get online with your home business.
We know there’s already a lot of information out there on how to get online, but we wanted to put together our own version that caters for our stay at home mom readers.
Top 5 Tips to Start Your Own Online Business from Home
Tip #1 – Start with Your Passion
One of the first things stay at home mums need to do is work out what you’re passionate about.
The best mompreneurs we know are the ones who find a way to stay at home with their kids while making money from home without feeling like they’re neglecting the family. This is how you stay relevant as a stay at home mom while still staying passionate about your business.
That said – stay at home moms who have an online business passion should also be willing to put in some work – don’t expect things to happen overnight. Starting a stay at home business online does take work – and stay at home mums are used to a lot of work.
So how can stay at home mums find an online passion that they’re willing to invest some time in?
They do it by working out what their favourite topic is, then digging in and getting to know more about the topic by researching natural keywords and SEO strategies. For example, a WAHM with a passion for cooking can look into the concept of starting their own food blog. Or, for those who love to stay busy can start an online retail store for candles, baby clothes or homewares etc.
Tip #2 – Define Your Target Audience
One of the common questions budding momprenuers ask us is: “How do I know what my target audience will be for my online business?”
When looking at your target audience, you want to think about who would make your ideal customer. Who are the types of clients you’d absolutely love to work with? Take time to think about this:
- What do they love?
- What frustrates them?
- What problems do they need solved?
- And what do they need from you?
Be honest with yourself – what value can you provide your target audience with?
Tip #3 – Pick the Right Online Platforms
The next step that stay at home mums need to decide is how they are going to promote and advertise their online business. There are a number of ways you can do this, from social media marketing through to blogging and writing ebooks.
And while there is no set formula here on which platform performs best – we can tell you from our own personal experience that a good quality functional website always ticks the boxes for how to get online.
Even though we use paid and social methods for generating leads for our business, the majority of our sales for our Melbourne digital marketing agency comes from having a website that:
- Attracts our Ideal Audience
- Converts them into Paying Customers
Tip #4 – Create Content Regularly and Consistently
Another common question stay at home mums ask us is: “How can I stay inspired to write about a topic that I’m not always interested in?”
Simple – you just need to stay consistent. The more you blog, the easier it becomes. Put some regular time aside each day (morning usually works best) and just stay on task. Even if you don’t feel like it, sit at the laptop and stay focussed until you have written a minimum of 1000 words about your topic of choice.
Do this every day for 2-3 weeks, then reward yourself by having a day off or switching topics. The trick is to stay consistent with your efforts.
Tip #5 – Keep Up to Date with Technology
As a momprenuer, you probably already know that technology changes fast. Being an online business owner means having a keen eye on the innovations out there. For those of you running your own business from home, keeping up to date with website changes is really important.
What’s Working Now?
One of the best ways you can stay in touch with the latest trends is to do your own research. Keep yourself up to date with what your target audience really wants from your product or service. And what are any changes that are occurring in the market you’re operating your business in?
But also, it’s important to keep up to date with website changes. One of the biggest mistakes we see momprenuers make with their websites is allowing their website to become outdated and irrelevant.
For example, in our Melbourne Website Design agency, we to like to stay up to date with the social and content marketing trends by reading other blogs and implementing new techniques for ourselves before we roll this out to our clients.
So, if you’ve been thinking about how to get online so that you can earn money from home, I hope these tips serve you well. With the right tools, and with the right mindset, momprenuers can get online with a business of their own. It’s important to stay motivated with the right attitude towards your online business journey. This will help you stay on track and grow your business.
But if you are looking for some further help with your online business idea, why not try using a professional digital marketer to help you launch your website right the first time. Having the right team on your side can help our WAHMs turn their business ideas into reality.